Recently I’ve been thinking about Web Design and in particular how to get the balance between the multiple aspects of a successful website right.
It starts by deciding what is going to be the most important. This will help form a clear vision for the website so that the other areas don’t obscure that vision.
So, what is the most important aspect of a business website? Design? Usibility? SEO? Functionality?
You may get differing advice on how to design your website depending on who you ask:
Ask a Design Agency and they may well tell you that it’s really important that they build you a fantastic professional looking site.
Ask an SEO Agency and they may well tell you that it does not matter what your site looks like if nobody can find it via a search engine.
Ask an IT developer and he may well tell you what you need is a unique build with an app or some flash functionality to make the difference.
Ask me and my advice is that there are only two answers that matter.