This website marketing tip shows by example how singular focus can not only bring more visitors to a website but generate more sales.
Recently I’ve been thinking about Web Design and in particular how to get the balance between the multiple aspects of a successful website right.
It starts by deciding what is going to be the most important. This will help form a clear vision for the website so that the other areas don’t obscure that vision.
So, what is the most important aspect of a business website? Design? Usability? SEO? Functionality?
You may get differing advice on how to design your website depending on who you ask:
Ask a Design Agency and they may well tell you that it’s really important that they build you a fantastic professional looking site.
Ask an SEO Agency and they may well tell you that it does not matter what your site looks like if nobody can find it via a search engine.
Ask an IT developer and he may well tell you what you need is a unique build with an app or some flash functionality to make the difference.
Ask me and my advice is that there are only two answers that matter.
That got me thinking… you can’t hope for a happy customer every time, or can you?
15 Ways To Say Goodbye To A Successful Website Redesign.
How to avoid a successful website redesign project. Yes wave goodbye to your website redesign success by following this easy 15 point plan for complete failure:
- Be completely obsessive about ‘the design’ and pixel perfection. Don’t let usability, useful functionality or purpose get in the way.
*** 10/6/13 Post Updated With Results (it works) ***
If only you could put your products and services in front of more of the right people at the right time, then your business would grow, right?
Here is a simple way to start doing exactly that.
Using what I believe is the best WordPress plugin for business growth your business will be able to bring potential customers to your website. Those who are actively looking for products and services like yours, but do not know that you exist (yet).
Hi, I’ve written a brand new exclusive free guide for you. Written in plain English, with good ol’ real world examples, it’s a non-technical guide to optimising your website for Google in six steps.
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Make use of the expertise of a website marketing consultant and you will almost certainly generate more sales from your website and online presence, and gain a growing confidence in your online marketing approach, but then I would say that wouldn’t I?
To understand this better lets take a look at
How do you promote yourself and your business online?
I asked Adrian Wilson of McFade Photography if he would write this post on the role of images… I’m grateful that he said yes and I’m sure it’s going to make you sit up and take note. It did me…
No matter how happy we are with our initial website, a few months down the line we always seem to think it could be better or we start to notice those little things that just annoy us. We start to entertain those thoughts; “I need a new website”. In some cases the site we once loved, we even grow to hate. Strong stuff.
So is this really terms for divorce? Is it time to replace the old with a new sparkly young thing?
If you are thinking your website needs a makeover or redesign first read Is it time to divorce your website? – Break Up or Make Up? It may mean that you don’t have to spend your valuable time reading this website redesign example case study! Although I hope you won’t want to miss out so I’ll see you back here in a few minutes.
The Decree Nisi – Website Redesign Case Study
Helen at Helen’s Heritage Walks came to me with a petition to divorce her website on the grounds of, amongst other things, being old and dated. One look and it was obvious it was time for the old website to pack its bags and the Decree Nisi was granted.
This is the story of how the redesign of Helen’s website gave her:
- a credible professional online image,
- increased traffic & bookings (with online bookings),
- control of her own web presence.