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technorati-blog-directoryToday I have been going through the process of adding my blog to Technorati which is a very useful blog directory.

Useful as it lists blogs by subject category, so you can use it to search and find interesting blogs on subjects that you have an interest in. Useful for the blogger as it can bring traffic i.e. people who have an interest in the bloggers subject matter.

In order to have people search and find my blog on Technorati, I need to go through the process to add and claim my blog on Technorati.

It seems to be a very simple process that basically sets up a two way link between my blog and Technorati. I enter my blog url on my Technorati account to claim that this is my blog and Technorati give me a code to publish on my blog to prove that it is mine.

So I received my code and thought what can I blog about so that I can add my code to a post and complete the 2 way link. How about ‘How to add my blog to Technorati?’. Not a bad idea I thought. So before I go any further let me add my unique claim code that Technorati has given me:

C59PCQACKZQD

Right now that’s done let me show you step by step what I did.

1.  I  signed up for a Technorati account here

2.  I logged in to my account and visited my profile page

3.  I scrolled down to the My claimed blogs section and entered the url of my blog in the ‘start a blog claim’ box

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4. I clicked the claim button. I am taken to a form to ask for a few more details about my blog which I add

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The feed url form field is the important one, without this Technorati will not see this blog post with the claim code nor any future posts. The url is the address of my rss feed. Normally this would be my blog address /feed i.e web-marketing-advisor.co.uk/blog/feed. However, in my case I have signed up to use the feedburner service so my feed address is as defined at feedburner. I enter that as my feed url.

Whenever I post, the feed will send it to my subscribers which now includes Technorati

Blogs are ranked on Technorati according to Technorati Authority which you can read more about in detail here. The most important part of it is: 

“Authority is calculated based on a site’s linking behavior, categorization and other associated data over a short, finite period of time. A site’s authority may rapidly rise and fall depending on what the blogosphere is discussing at the moment, and how often a site produces content being referenced by other sites.”

So in other words put good, quality, interesting content on a blog, that people like or are helped by, that they want to talk about, share and link to and it can appear prominently on Technorati attracting a large number of visitors to a site.

Here is a screenshot from the Technorati Home page showing risers and fallers in terms of authority, so you don’t necessarily have to be a top mainstream blog to appear here. Create something great that people like and it can create a sharp enough rise in authority to appear on the Technorati home page.

technorati-authority 

5. Back to the form, I add my Facebook, Twitter name and google plus profile which will help Technorati gather that ‘associated data’ that will tell Technorati how well my content is being received and shared by others.

6. Next I scroll down and add some relevant categories and tags for my blog to be found in.

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7. I proceed to the next step and my blog claim is submitted.

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8. Within a couple of minutes I receive this email which contains my unique claim code

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9. I visit the Technorati account link

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10. I click the Check Claim button

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11. I publish this blog post that contains the code, then click the Verify Claim Token.

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A few minutes later I receive another email.

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And that should be all there is to it… apart from trying to publish good, quality, interesting content that is. Give it a go yourself and let me know how you get on in the comments below.

If you would like help creating your blog or content for your blog give me a call.

12. I need your help for this step. If you would like to help me gain some Technorati Authority then sharing my content using the Social Media buttons on the left would be great. Thanks.

UPDATE 22/11/12

A few hours after receiving the previous email I received the news that my blog had been accepted

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Initially my profile showed a default authority of 1 and recent blog post was blank.

I think it was about 2 days later that my latest blog post showed up and my authority rose to 112. I’m happy with that for starters.

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If you found my post helpful I’d really appreciate it if you could share it on Twitter or on your favorite social media. Thanks.

About the author: Pete Stevens: I work with businesses to get the best out of their website; maximise visitors and maximise sales. I live with my wife and 2 teenage children near Bradford & Leeds in Yorkshire UK. I enjoy golf, football and curry mmm!

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