People often ask how can I rank higher in Google? The answer I usually give is to pose another question; “Say you want to know how to make a great cup of coffee so decide to Google ‘How to make great coffee’, what sites would you hope would rank highly?” Most people answer the one’s which have the best instructions, that will enable me to make the best cup of coffee, that I can trust as an authority on coffee making and that I will enjoy reading & learning from.
I bet you fancy a cuppa now!
The good news is that Google wants the same thing (I mean quality sites at the top not a cup of coffee) and usually gets pretty close to presenting the best results. If it didn’t we would all stop using Google pretty quickly.
So there you have your answer. If we want to rank highly then we need to create the best quality content, build a brand that can be recognised as an authority in its field and provide a great experience for our website visitors. Sure there are things we can do like making our content relevant to our target keywords, but we should aim to create content that readers will love then google will love us too. Conversely hastily put up poor quality content can adversely affect your whole site.
Readers like quality content = Google likes quality content.
Marketing our business via quality content is known as Content Marketing and is the most effective and reliable means of reaching more people through consistant high rankings. But it’s more than that. Continue reading »